Accessibility Statement

Last Updated: June 18, 2026

Great British Market is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards to ensure our website, consumer voting platforms, and vendor application pipelines are inclusive and easy to use.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

The Great British Market website is designed to be partially conformant with WCAG 2.1 Level AA. Partially conformant means that some parts of the content may not fully conform to the strictest accessibility standards due to the limitations of third-party embedded software platforms.

Accessibility Features on Our Site

To assist users with visual, hearing, cognitive, or motor impairments, we aim to ensure that our digital presence supports the following features:

  • Clear Hierarchy: We use structural HTML elements (such as headings and lists) to make content easily scannable by screen readers.

  • High Contrast: Text and user interface elements are designed with high color contrast ratios to ensure readability.

  • Form Usability: Our multi-step HubSpot onboarding forms (Form 1 and Form 2) include clear placeholder text, instructions, and error indicators to assist users with cognitive or visual impairments.

  • Responsive Design: The website layout scales cleanly across desktop, tablet, and mobile devices to accommodate zooming and text enlargement.

Technical Specifications & Third-Party Limitations

Accessibility of the Great British Market website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML

  • CSS

  • JavaScript

While we strive to ensure our core website elements are fully accessible, our platform utilizes third-party integrations—specifically embedded web-acquisition forms from HubSpot and operational gallery views via Airtable. These external systems are built and maintained by third parties, and their individual code structures may occasionally present minor navigation or screen-reader challenges that are outside of our direct control.

Feedback & Contact Information

We welcome your feedback on the accessibility of the Great British Market website. If you encounter any accessibility barriers while trying to vote for a local market, read our operational terms, or register as a trader, please let us know.

We aim to respond to accessibility feedback within 3 business days and will work to provide alternative, accessible formats of any required documentation wherever possible.